Cliff Laurendeau, President of Red Dog Wine & Spirits Ltd. is the driving force behind the company, after all the company was named after Clifford, the Big Red Dog. As past Cellar Master to the Australian Wine Society of Vancouver and after 10 years working in the BC wine industry with Vintage Consultants and Maxxium Canada representing such notable international producers as Wolf Blass, Kenwood, Geyser Peak, Mondavi, Ferrari Carano, Charles Heidsieck, Cointreau, and Absolut Vodka, and domestic producer Gray Monk, Cliff decided to live his passion full time and open his own business in 2004 to provide his sales and marketing knowledge to the BC and Alberta market.